Core narrative
Who are you, and why should anyone listen?
We write the story every other text builds on, so employees, customers and the press hear the same thing.
Advisory and strategy
What do you want to be known for? We work that out together before we write a single line. Then we boil it down to one clear point and make a plan where every effort builds on the one before.
Why strategy comes first
Most companies have more good stories than they have time to tell. The problem is rarely a lack of content, but that it points in too many directions. When you know what you want to be known for, every press release, every post and every event becomes a step in the same direction. That is when people start connecting you with one thing. That is what turns communication into business.
Services
Messaging and message maps
What should you say?
We boil it down to a few clear messages, each with a headline and a short explanation.
Story bank
Which stories can you tell?
We collect every angle you can take to the press and to social media, so you are never left with nothing to say.
Communication strategy and PR plan
What do we do, when and why?
We make a plan with a steady rhythm, so every effort builds on the one before.
Measurement and reporting
Is it working?
We track where you are mentioned and present the results in a regular report.
How we do it
We start with a workshop where we get to know your business, your customers and your market. Based on that, we write the core narrative, the messages and the story bank for your approval. Then we plan the coming months and start telling the stories. The foundation can be in place within a few weeks.