Press releases
Do you have news?
We angle and write it so it suits the outlet and gets through in a busy newsroom.
PR
Do you have news or a point of view you want to get out? We find the angle that suits the outlet and offer the story to the journalist who covers the topic. Press coverage builds a credibility you cannot buy.
Why PR works
When a journalist chooses to write about you, someone else is saying you are worth listening to. That carries more weight than anything you write yourselves. At the same time, the internet is flooded with AI content, and there are fewer journalists in the newsrooms. So the story needs a clear angle and has to reach the right outlet at the right time. Good coverage also works internally: employees are proud when they see their work in the paper.
Services
Story pitches and media outreach
How does the story get out?
We find the outlet and the journalist the story suits and offer it directly, also as an exclusive.
Op-eds and opinion pieces
Do you have a point of view that should be heard?
We write the piece with you and find the outlet that will run it.
Trade articles and customer cases
Do you have expertise or customers that can show what you do?
We interview, write and find the trade publication.
Spokesperson preparation
Who should speak?
We prepare your leaders, so the message is clear when the journalist calls.
Media monitoring
Where are you mentioned?
We follow the media and collect your coverage in a regular report.
How we do it
We start by finding the stories you have and the outlets your audience reads. Then we make a plan with a steady rhythm, so you are in the media continuously and not only when there is big news. We write, call and follow up, and you approve everything before it goes out.