PR for tech and technology companies

Tech moves fast. New technologies emerge, markets change, and companies constantly have to explain to customers, media and decision makers why their technology matters.

At Reach, we specialise in PR for tech companies.

We work with Danish and international companies in fields such as AI, cybersecurity, networking, chips, hardware and digital infrastructure.

We help make complex technology understandable, relevant and interesting, without making it banal.

Tech requires industry knowledge

Tech PR is not just about writing well.

You have to understand the technology, the market and the agendas the company is part of.

It might be AI changing companies' need for computing power. New cyber threats. Cloud. Digital infrastructure. An acquisition. Or a product launch that only becomes interesting when it is put in the right context.

That is why we get to know both the product and the business behind it.

From complex technology to a clear position

Most tech companies are not short of things to say.

The challenge is working out what is actually a story.

We help find the stories and perspectives that can make the company more visible and give it a clearer position over time.

That might be through press coverage, expert commentary, analyses, op-eds, thought leadership, customer cases or product launches.

The format depends on the story.

The position is the long-term goal.

International tech PR requires local relevance

Many tech companies work across markets.

But a global press release does not automatically become interesting in Denmark.

We help international tech companies and agency teams find the Danish angle and make global stories relevant to Danish media.

Not just by translating the language.

By translating the relevance.

We already work at the heart of the tech world

Since 2023, Reach has worked with companies in fields such as networking, cybersecurity, chips, AI, digital infrastructure and risk management.

Our clients include Cisco, Cato Networks, Qualcomm/Snapdragon, Adeno, Human Risks and Cellnex.

This means we know many of the outlets, journalists and agendas in tech.

And that you do not have to start every meeting by explaining to us what cloud means.